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Friday Forum Encore: Social Media for Psychologists: Benefits (Considerable) and Risks (Manageable)
Metropolitan State University, Midway Campus (Lower Level, Room P)
1450 Energy Park Drive
St. Paul, MN 55108
Friday, November 09, 2018, 9:00 AM - 12:00 PM CDT
Category: Friday Forum Encores

Social Media for Psychologists: Benefits (Considerable) and Risks (Manageable)

Friday, November 9, 2018

Registration: 8:30 - 9:00 a.m.
Program: 9 a.m. - 12 p.m.

Friday Forums are cosponsored with the Metropolitan State University Psychology Department.

About the Program

People increasingly turn to the Internet for news and resources. This includes both consumers seeking quality mental health resources and professional colleagues who are potential referral sources. Psychologists who are not participating in social networking are likely to be increasingly marginalized. This program will help busy psychologists have a meaningful online presence while still being able to focus on their clinical work. For those who already have a website and social networking in place, this will help them refine and expand their online activities.

This presentation will review the benefits of a professional website, blog, and professional presence on common social media sites. Dr. Sethre will review the differences between professional online directories and websites, and (for the more adventurous) options for creating and maintaining your own website or (for the more pragmatic) what you need to know for working with a website developer. This will include reviewing:
• Different website platforms
• The components of a high-quality website
• How to create a site with optimal ranking for browser searches (Search Engine Optimization, or SEO)
• The benefits of site and user analytics (such as Google Analytics)
• Important website tools that are necessary to make the site look professional and function effectively
• How to add media, and which kinds of media are most effective
• The benefits of having a “mobile friendly” site

The advantages of incorporating a professional blog into a website will also be briefly reviewed, with tips about how to create an engaging, informative and attractive blog. Dr. Sethre will also briefly review the benefits and risks of having a professional presence on social media platforms such as LinkedIn, Facebook, Twitter and more. Basic information about how to get up and running with social networking platforms will be provided. In addition, he will discuss what not to do and will help participants avoid embarrassing, and even costly, mistakes. There will be ample opportunity for questions.

This session is at the intermediate level and is designed for psychologists and other mental health professionals.

This session qualifies for 3.0 continuing education credits. You must attend the full 3-hour program to get continuing education credit for the event.

Participants will be able to:

  1. List the advantages of having a professional social media presence.
  2. Be knowledgeable about the potential risks of developing a social media presence.
  3. Understand the differences between online professional directories and websites.
  4. Be knowledgeable about the basic structure of websites and the components necessary for a functional, high quality site.
  5. Have access to resources to learn more about how to develop their social media presence.

About the Presenters:

Richard Sethre, Psy.D., LP, has an independent practice with a focus on health care psychology and consulting services. He has an active social media presence. He posts regularly on his website blog about interesting, creative and controversial topics related to the practice of psychology.

Richard Sethre, Psy.D., LP, has reported the following conflict of interest: He owns MH Concierge, markets videos that may be posted on professional websites while developing and marketing professional videos.

The Minnesota Psychological Association is approved by the American Psychological Association to sponsor continuing education for psychologists. The Minnesota Psychological Association maintains responsibility for this program and its content.

ACCESSIBILITY ACCOMMODATIONS:  If you need disability related accommodations, including parking, to make this event accessible, please contact the Metropolitan State University Center for Accessibility Resources, 651-793-1549, or [email protected]

To Register:

Online registration is now closed. Walk-ups welcome!

Click here for a PDF Registration Form and Flyer.

Walk-up registrations are welcome the day of, but pre-registration is preferred.

Pricing MPA Member Non-Member Student
Early Bird Registration - Register by November 3 $45 $65 $15
Regular Registration - Register after November 3 $55 $75 $25


Refund/Cancellation Policy: A 100% refund will be made if the event is cancelled. Refunds, less a $5 handling free, will be given if a written cancellation is received at least two working days before the scheduled program begins. Transfer of fee to another program is granted if written cancellation notice is received at least one day before the program. No refund or transfer is given the day of the program.

Diversity Statement

The Minnesota Psychological Association actively encourages the participation of all psychologists regardless of age, creed, race, ethnic background, gender, socio-economic status, region of residence, physical or mental status, political beliefs, religious or spiritual affiliation, and sexual or affectional orientation.Although we are an organization of individuals from diverse cultures and backgrounds, the Minnesota Psychological Association also recognizes our core unifying identities as Psychologists who practice in America. We also recognize that we may hold unintentional attitudes and beliefs that influence our perceptions of and interactions with others. Within this context of unity and self-exploration, we are committed to increasing our sensitivity to all aspects of diversity as well as our knowledge and appreciation of the unique qualities of different cultures and backgrounds.We aspire to becoming alert to aspects of diversity, previously unseen or unacknowledged in our culture. In this spirit, we are committed to collaborating with multicultural groups to combat racism and other forms of prejudice as we seek to promote diversity in our society. To this end, we are dedicated to increasing our multicultural competencies and effectiveness as educators, researchers, administrators, policy makers, and practitioners.